How We Collect and Use Information

Information you provide us directly:

We ask for certain information such as your username and e-mail address when you register for

an EquiTrack account, or if you correspond with us. We may also retain any messages you

send through the service, and may collect information you provide in User Content you post to

the Service. We use this information to operate, maintain, and provide to you the features and

functionality of the Service. Your username and if you choose to disclose it or your real name,

will be published publicly. Once published your username and / or real name may not be able to

be removed.

Analytics information:

We may directly collect analytics data, or use third-party analytics tools and services, to help us

measure traffic and usage trends for the Service. These tools collect information sent by your

browser or mobile device, including the pages you visit and other information that assists us in

improving the Service. We collect and use this analytics information in aggregate form such that

it cannot reasonably be manipulated to identify any particular individual user.

Cookies information:

When you visit the Service, we may send one or more cookies — a small text file containing a

string of alphanumeric characters — to your computer that uniquely identifies your browser and

lets EquiTrack help you log in faster and enhance your navigation through the site. A cookie

may also convey information to us about how you use the Service (e.g., the pages you view, the

links you click and other actions you take on the Service), and allow us or our business partners

to track your usage of the Service over time. A persistent cookie remains on your hard drive

after you close your browser. Persistent cookies may be used by your browser on subsequent

visits to the site. Persistent cookies can be removed by following your web browser’s directions.

A session cookie is temporary and disappears after you close your browser. You can reset your

web browser to refuse all cookies or to indicate when a cookie is being sent. However, some

features of the Service may not function properly if the ability to accept cookies is disabled. Full

details can be found on our Cookie Policy.

Log file information:

Log file information is automatically reported by your browser or mobile device each time you

access the Service. When you use our Service, our servers automatically record certain log file

information. These server logs may include anonymous information such as your web request,

Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks

and how you interact with links on the Service, domain names, landing pages, pages viewed,

and other such information.

Device identifiers:

When you access the Service by or through a mobile device (including but not limited to smartphones

or tablets), we may access, collect, monitor and/or remotely store one or more “device

identifiers,” such as a universally unique identifier (“UUID”). Device identifiers are small data

files or similar data structures stored on or associated with your mobile device, which uniquely

identify your mobile device. A device identifier may be data stored in connection with the device

hardware, data stored in connection with the device’s operating system or other software, or

data sent to the device by EquiTrack. A device identifier may convey information to us about

how you browse and use the Service. A device identifier may remain persistently on your

device, to help you log in faster and enhance your navigation through the Service. Some

features of the Service may not function properly if use or availability of device identifiers is

impaired or disabled.

Location data:

When you access the Service by or through a mobile device, we may access, collect, monitor

and/or remotely store “location data,” which may include GPS coordinates (e.g. latitude and/or

longitude) or similar information regarding the location of your mobile device. Location data may

convey to us information about how you browse and use the Service. Some features of the

Service, particularly location-based services, may not function properly if use or availability of

location data is impaired or disabled.

Use of certain service type information we collect about you:

We use or may use cookies, log file, device identifiers, and location data information to: (a)

remember information so that you will not have to re-enter it during your visit or the next time

you visit the site; (b) provide custom, personalized content and information; (c) to provide and

monitor the effectiveness of our Service; (d) monitor aggregate metrics such as total number of

visitors, traffic, and demographic patterns; (e) diagnose or fix technology problems; (f) help you

efficiently access your information after you sign in; (g) to provide advertising to your browser or

device, and (h) automatically update the EquiTrack application on your mobile devices.

Sharing of Your Information

We will not rent or sell your information into third parties outside EquiTrack and its group

companies (including any parent, subsidiaries and affiliates) without your consent, except as

noted below:

● Who we may share your information with: We may share your information with thirdparty

business partners and Trusted Users for the purpose of providing the Service to

you. Third party business partners will be given limited access to your information as is

reasonably necessary to deliver the Service, and we will require that such third parties

comply with this Privacy Policy, or operate under a similar privacy policy.

● Who can see your email address: If you enter an email address, you will enable

communication from EquiTrack and other Users. If you reply to users or participate in

group EquiTrack activities such as meetups, your email address will be shared with

these users.

Instances where we are required to share your information:

EquiTrack will disclose your information where required to do so by law or subpoena or if we

reasonably believe that such action is necessary to (a) comply with the law and the reasonable

requests of law enforcement; (b) to enforce our Terms of Use or to protect the security, quality

or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal

safety of EquiTrack , our Users, or others.

Sharing certain service type information we collect about you:

We may share certain service type information, including information obtained through tools

such as cookies, log files, device identifiers, location data and clear gifs (such as anonymous

usage data, referring/exit pages and URLs, platform types, number of clicks, etc.): (i) with our

third-party business partners for the purposes described in the section above on “How We

Collect and Use Information.” We may also aggregate or otherwise strip data of all personally

identifying characteristics and may share that aggregated, anonymized data with third parties.

Ads on EquiTrack :

We may also share certain information such as your location, browser, and cookie data and

other data relating to your use of our Service with our business partners to deliver

advertisements (“ads”) that may be of interest to you. EquiTrack may allow third-party ad

servers or ad networks to serve advertisements on the Service. These third-party ad servers or

ad networks use technology to send, directly to your browser or mobile device, the ads and ad

links that appear on the Service, and will automatically receive your IP address when they do

so. They may also use other technologies (such as cookies, JavaScript, device identifiers,

location data, and clear gifs, see above) to compile information about your browser’s or device’s

visits and usage patterns on the Service and on other websites, and to measure the

effectiveness of their ads and to personalize the advertising content delivered to you.

For example, Google uses DART cookies in order to deliver ads to you through the Service.

Google's use of the DART cookie enables it and its partners to serve ads to you based on your

visit to the Service and previous websites that you may have visited. Other advertising networks

also use similar cookies, clear gifs, or other mechanisms to deliver targeted advertising to you

through the Service.

Please note that an advertiser may ask EquiTrack to show an ad to a certain audience of Users

(e.g., based on demographics or other interests). In that situation, EquiTrack or our Partners

determines the target audience and EquiTrack serves the advertising to that audience and only

provides anonymous data to the advertiser. If you respond to such an ad, the advertiser or ad

server may conclude that you fit the description of the audience they are trying to reach.

To enhance your user experience or help us improve and measure our effectiveness, EquiTrack

may embed code from third parties on the Service. Examples of such parties may include

Facebook, Twitter, Pinterest, Google, YouTube, and others. These third parties may collect

information about you including IP address, cookies in ways EquiTrack does not control.

The EquiTrack Privacy Policy does not apply to, and we cannot control the activities of thirdparties.

Please consult the respective privacy policies of such third parties or contact such third

parties for more information.

How We Store and Protect Your Information

Storage and Processing:

Your information collected through the Service may be stored and processed in the United

States or any other country in which EquiTrack or its subsidiaries, affiliates, or service providers

maintain facilities. EquiTrack may transfer information that we collect about you, including

personal information, to affiliated entities, or to other third parties across borders and from your

country or jurisdiction to other countries or jurisdictions around the world. If you are located in

the European Union or other regions with laws governing data collection and use that may differ

from U.S. law, please note that we may transfer information, including personal information, to a

country and jurisdiction that does not have the same data protection laws as your jurisdiction,

and you consent to the transfer of information to the U.S. or any other country in which

EquiTrack or its parent, subsidiaries, affiliates, or service providers maintain facilities and the

use and disclosure of information about you as described in this Privacy Policy.

Keeping your information safe:

EquiTrack cares about the security of your information, and uses commercially reasonable

safeguards to preserve the integrity and security of all information collected through the Service.

To protect your privacy and security, we take reasonable steps (such as requesting a unique

password) to verify your identity before granting you access to your account. You are

responsible for maintaining the secrecy of your unique password and account information, and

for controlling access to your email communications from EquiTrack, at all times. However,

EquiTrack cannot ensure or warrant the security of any information you transmit to EquiTrack or

guarantee that information on the Service may not be accessed, disclosed, altered, or

destroyed. Your privacy settings may also be affected by changes to the functionality of third

party sites and services that you add to the EquiTrack Service, such as social networks.

EquiTrack is not responsible for the functionality or security measures of any third party.

Compromise of information:

In the event that any information under our control is compromised as a result of a breach of

security, EquiTrack will take reasonable steps to investigate the situation and where

appropriate, notify those individuals whose information may have been compromised and take

other steps, in accordance with any applicable laws and regulations.

Your Choices about Your Information

Opting out of collection of your information for Tracking / Advertising:

Please refer to your mobile device or browser’s technical information for instructions on how to

delete and disable cookies, and other tracking/recording tools. Depending on your type of

device, it may not be possible to delete or disable tracking mechanisms on your mobile device.

Note that disabling cookies and/or other tracking tools prevents EquiTrack or its business

partners from tracking your browser’s activities in relation to the Service, and for use in targeted

advertising activities by third parties. However, doing so may disable many of the features

available through the Service. If you have any questions about opting out of the collection of

cookies and other tracking/recording tools, you can contact us directly at:

info@myequitrack.com.

How long we keep your private profile information:

Following termination of your User account, EquiTrack may retain your private profile

information for a commercially reasonable time for backup, archival, or audit purposes. For the

avoidance of doubt, any information that you choose to make public on the service may not be

removable.

Links to Other Websites and Services

We are not responsible for the practices employed by websites or services linked to or from the

Service, including the information or content contained therein. Please remember that when you

use a link to go from the Service to another website, our Privacy Policy does not apply to thirdparty

websites or services. Your browsing and interaction on any third-party website or service,

including those that have a link or advertisement on our website, are subject to that third party’s

own rules and policies. In addition, you agree that we are not responsible and we do not control

over any third-parties that you authorize to access your User Content. If you are using a thirdparty

website or service (like Facebook, Google groups, or an IRC chatroom) and you allow

such a third-party access to you User Content you do so at your own risk. This Privacy Policy

does not apply to information we collect by other means (including offline) or from other sources

other than through the Service.